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Meet Our Team

We partner with dog professionals across the UK so dog owners can find everything they need for their dog in one place.


Founder / Creative Director

Lucie is our dog-loving leader with a passion for promoting small businesses. When lockdown hit and the dog boom began, she foresaw a huge gap in the market for a single, trusted space where dog owners could find ethical, professional services, and thus, Wooflinks was born. 
Lucie has a varied background, and worked in several start-ups, with roles ranging from management, sales and social media. Her broad experience in developing small businesses from scratch has put her in the paw-fect position to build a company which helps as many small businesses as possible at the same time.
Together with her 5 dogs (Bonnie, Roe, Brooke, Ginny and Paddy), she looks after all of our creative aspects, from the website, to social media and content whilst building client relations.

Rachel Bean

Registered Vet Nurse & Canine Consultant (Brand Ambassador)

Rachel is our trusted adviser for all our canine welfare requirements.

Rachel began her career as a kennel manager for Dog’s Trust, is a Master Dog Trainer with the Guild of Dog Trainers and is a practising veterinary nurse of 17 years.
She now specialises in providing practical first aid to dog owners and dog business owners alike and is known as the UK’s Leading Canine First Aider. She also has a celebrity TV Star Fox Red Labrador, Chilli, who is also known as Linda Biscuits on Channel 4’s Late Night Lycett, and has also appeared on Dragon’s Den, Judge Rinder and Brassic.

Rachel Rodgers

Clinical Animal Behaviourist (Brand Ambassador)

Rachel is a multi-award-winning dog trainer and behaviourist, with a Master of Science in Applied Animal Behaviour and Welfare, and mum to two rescue dogs, Rico and Maisy.
She has an unwavering commitment to improving the lives of dogs through understanding, practical advice, and enrichment through ethical, force free training. She provides guidance in areas of ethics and ever-changing legislation and policy around the dog industry.

Matthew Carter

Technical Director

Matt is our in-house technical specialist with a proven track record of taking businesses from zero to hero with digital marketing, who has also previously spent 8 years building a hugely successful subscription business with 200k+ global users.
Together with his Boxer dog, Nala, Matt is responsible for our digital strategy, advising in all areas from on and off page web optimisation, to PPC and socials.

Simon Thomas

Operations Director

Simon also brings a wealth of digital experience and oversees the company’s strategic goals.
He also takes the lead on establishing company policy. Alongside Matt, he provides sound advice on developing Wooflinks’ digital presence.

Simon Hood

Investor / Director

Simon is a lifelong dog lover and a day-to-day mentor for the business.
He saw the promise in Wooflinks’ mission and was keen to offer his investment and wealth of experience in running small business enterprises to see it succeed.

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